8 ways technology can grow your business

Technology regulates our life. Smartphones, tablets, and laptops — we don’t seem to be able to operate without them. Over the years, technology has allowed us to access information, communicate with each other & perform tasks in a streamlined, stress-free manner.

With the growth of social media, productivity applications, and emerging fields like AR and VR, the opportunity is immense. Businesses have been the biggest beneficiary, with manual processes like manufacturing, sales, marketing, and research becoming easily accessible.

In a competitive environment, they need to stay ahead of the curve and use technology to its fullest. 

This article will discuss some significant ways technology can help your business.

1. Extend your brand’s reach and expand your customer base

The evolution of technology has enabled businesses to reach more customers. With the easy accessibility of the internet and the growth of e-commerce, business owners can easily promote their business online.

Thanks to multiple marketing software, you can easily reach your ideal customer at cheaper costs. Social networking platforms, mobile marketing, various types of content marketing, and advertising increase your company’s visibility within a limited budget.

2. Easy project management and information exchange

Project management has been the biggest beneficiary of technology. Companies and executives can now keep tabs on their day-to-day activities. Furthermore, it helps them track time and progress. 

With tools like Basecamp, Slack, Trello, and Podio, you can easily collaborate with your team and get the work done efficiently. Other apps help you read, analyse, and present information in a visual, easy-to-understand manner.

Using multimedia presentation tools or a video maker helps present information to prospects, effortlessly conveying the benefits of your products.

3. Enable easy collaboration and productivity

Productivity is one of the biggest concerns in the workplace. Companies and individuals spend thousands of dollars on products that encourage collaboration and productivity.

Thankfully, business owners can quickly increase productivity at extremely low costs with technology. All you need is a stable internet connection and a smartphone or PC. Apps like Slack, Asana, and Toggl help you keep track of your tasks in a single place while providing metrics associated with a given task.

With real-time collaboration becoming common,  you can now get feedback instantly.

4. Utilising web-based payments & digital commerce

Online payment technology has revolutionised the process of transferring money globally. With P2P and digital banking, business owners can now keep track of their finances and increase their bottom line.

You can also file taxes online and use accounting software to keep tabs on your transactions, or use services such as sage accounting services to keep your finances on track. As a business owner, you can further leverage the power of e-commerce, selling digital products and other similar items.

Among the various ways technology can fuel business growth, Adobe Express emerges as a game-changer with its QR code generator. By incorporating QR codes into marketing strategies, product packaging, and customer interactions, businesses can enhance engagement, track customer preferences, and gather valuable data. Adobe Express empowers businesses to leverage technology for sustainable growth and increased efficiency.

5. Easy customer service 

‘Customer is the king’ – this is a popular adage in the business world and to be honest, there’s nothing truer than this. Customer attraction and retention are crucial for business success.

Companies need to be at the top of their game to achieve this, especially when offering exceptional customer service. Through human-assisted AI and chatbots, companies can streamline their customer service to a large extent.

You can use Zendesk to create your online help desk to manage customer queries, arrange appointments and collect customer data. This is easily achievable through surveys, feedback, and conversational AI.

6. New ways of marketing and selling your products 

Customers these days are incredibly connected and prefer applications that help them perform tasks faster. It is no wonder that companies are looking at new ways of reaching customers while also offering an unparalleled buying experience.

Since these tools don’t require technical knowledge and are cost-effective, they help businesses grow to the next level.

7. Remote working and communication 

Remote work has gained momentum due to the pandemic, with companies opting for new-age, hybrid work environments. Big or small, companies of all sizes realise the potential of remote working at a deeper level.

Efficiency has been introduced through mediums like teleconferencing and time-tracking, among others. With mobile and cloud-based technology, companies can utilise the power of working from anywhere without affecting the usual flow of business. You can quickly get work done remotely through asynchronous collaboration in the cloud. 

8.  Utilise the power of video content to gain more eyeballs 

Video content has grown extensively over the last few years. With videos being the primary consumption format, platforms like Facebook, TikTok, and Instagram have become the hotbed of visual content.

Moreover, brands and businesses are now using video content by combining storytelling and product promotion. Using this, they’re not just selling their products, but are also forming authentic relationships.

The easy accessibility to these platforms has led to brands and businesses using video content to combine storytelling and product promotion. With this, they are not only able to sell their product but also able to form a connection with the customer.

Over these years, several video making tools have entered the market. Unlike the last decade and a half, the video editing process has become easier. You don’t need a camera, complex animation skills, or technical software knowledge.  All you need is your smartphone,  a user-friendly video maker to create unique video content, and some ideas for the types of videos you’re planning for your audience.

You can now use these tools to put together a stunning business video in record time without any technical skills. This not just saves you money, but also attracts the audience organically.

Conclusion 

When businesses invest wisely in technology, growth and success become easier. By choosing the correct solution for a given problem, you can streamline traditional processes and increase profitability. So what are you waiting for? Utilise the power of technology and scale your business now!