The Catwalk Edit
London Fashion Week is one of the biggest events in our fair city, and this year it was kicked off with The Catwalk Edit, showcasing over 50 brands including women’s RTW, lingerie, swim and accessory brands as well as emerging designers at The Chelsea Old Town Hall. The event schedule included 8 fashion shows, with the models appearing on the runway every hour in shows featuring the latest designs and stepping to the beat of DJ Duo’s ‘The Glitter Beats’. As well as the runway shows, the brand each had a rail allowing attendees the chance to meet the designers adding another level to the experience.
Clockwise from top left: Buenas Noches (www.buenasnochesfashion.com), Pure Chemistry (www.purechemistrylingerie.com), Betty Blues Loungerie (www.bettybluesloungerie.com), Girl With Beads (www.girlwithbeads.co.uk), Karolina Laskowska (www.karolinalaskowska.com), Jolonte Vous! (www.jolonte-vous.com), Middle-Amoir Camaira (www.amoircamaira.co.uk)
Alina Stanila, Eve Daeche, Bhapinder Ballagun, Jessica Goddard, Olga Profutkina, Emily Patten, Keziah Newlove, Atosa Nikkhah, Mehreen Paracha, Vanessa Ofori, Mahdoussou Diallo and Li Jing were the designers on show for the first two shows, with an additional ready to wear and accessories catwalk presenting Little White Lies matched with accessories from Black & Brown London, Komodo. Lastly London, Girl With Beads, Buenas Noches and Leggsington accessorised bySoundchick Accessories.
Ipanema footwear sponsored the next catwalk showcasing collections of swim/beachwear designs from Amoir Camaira, La La Land accessorised with Delight London, Artemis South, Ines Klim, Bhavna, Mona, Vevie, Buddhafly London, Rose Powder and Emma Iveson. The two lingerie catwalks at The Catwalk Edit presented head turning designs included Petits Bisous, Raine and Bea, Bluebella, Playful Promises, Kiss Me Deadly, Pure Chemistry, La Figurelle, Gilda Pearl, Betty Blue’s Loungerie, Emma Harris and Karolina Laskowska.
Left to right: Raine and Bea (www.raineandbea.com)- La la Land (www.lalalandswim.com)
The RTW fashion show featured a collection of pieces from Caterina Stratan, Jolontè Vous! Canopi, Umit Kutluk, VeRaf Clothing, Whistle & Wolf, RAAAH and Tina Lobondi.
Founder of The Catwalk Edit, Joseph Bachman, comments “After the huge success of our debut event and the positive response we have received from press, buyers and the participating brands, The Catwalk Edit will be making a return in February 2015 with even more designers and catwalk shows. I would like to say a big thanks to my team at Calico Ventures and our sponsors. I would also like to thank the brands who participated, you all are very talented individuals and we are pleased to help you get the exposure you deserve.”
Clockwise from Top Left: Artemis South (www.artemissouth.co.uk), Raine and Bea (www.raineandbea.com), Veraf Clothing (www.verafclothing.com), The Glitter Beats (www.theglitterbeats.com), Emma Harris Lingerie (www.emma-harris.co.uk), La Figurelle (www.lafigurelle.com), Sassy Drinks (www.sassydrinks.com).
Calico Ventures is also in discussion with CSM Logistics one of the event sponsors to launch a logistics service for emerging and mid-sized brands with a special global group rate for their shipping requirements which sounds like a great collaboration and method of bringing new and exciting brands and their collections to the forefront of fashion.
** In collaboration with Calico Ventures
