Designers Guild Floral Afternoon Tea

One thing you can’t fail to notice when you browse the lovely Kings Road Designers Guild store are the floral fabrics. Tricia Guild, who founded the company in 1970, has a  passion for flowers and to share this passion has launched a special celebration collection for all things floral.

Designers Guild have looked back at their flower archive and have remixed classic patterns with new colours and new sizes for a selection of their bestselling designs. To coincide with Chelsea Flower Show these beautiful fabrics called ‘Orangerie II’ launched on 18th May.

I was lucky enough to have been invited to afternoon tea with Designers Guild where Tricia Guild gave a sneak peak of the lovely new fabrics and to chat with renowned florist Juliet Glaves who will be creating stunning hand held bouquets and posies as part of the celebration.

Juliet’s work is inspired by the blooms and foliage grown year round on her small flower farm in Shropshire. Her style is natural and seasonal. I was inspired by the collection of flowers Juliet had prepared for us in the Designers Guild little garden space, and was particularly fascinated by the brassica flowers including brussels sprouts and purple sprouting broccoli!

“The work of Designers Guild has long been a source of inspiration for me. Colours and textures ignite my senses. Stepping into the creative world of Tricia Guild is a real privilege. I can’t think of a more perfect environment in which to work with flowers” – Juliet Glaves

“Flowers have a language and essence of their own. I have always been touched by the purity and spirit of this language and try to absorb their essence into my life and work. This May our Kings Road homestore will come to life in celebration of flowers in recognition of their beauty and inspiration” – Tricia Guild

Here are some photos from the lovely event.